10 Popular Apps for Small Business Owners

10 Popular Apps for Small Business Owners

A typical small business owner wears many different hats and performs many different functions in the course of running their enterprise, from payroll and accountancy, to HR and recruitment, to public relations and reputation management. With a multitude of different responsibilities demanding their time, it can be difficult for small business owners to keep pace.

Fortunately, there are plenty of apps available to make running a small business easier. These apps allow business owners to streamline processes, automate tasks, and stay organized. In this article, we explore 10 of the most popular apps for small business owners in 2021.

1.  FreshBooks

FreshBooks cloud accounting software makes invoicing quick and simple by enabling users to create and personalize invoices and set up automatic billing. The app also allows business owners to track expenses. In addition, they can use the app to log daily activities, minute-by-minute. Over time, this log can yield vital insights into time management that can help increase productivity.

2.  Shopify

Shopify is an easy-to-use app that enables business owners to set up and operate an e-commerce store incorporating a range of useful features, including the ability to reach out via email to shoppers who abandon their virtual shopping cart before making a purchase. The platform has a streamlined, all-in-one dashboard where business owners can manage orders, shipments, and payments.

3. Expensify

Expensify helps users track their expenses. It enables anyone with an iPhone or Android smartphone to scan receipts and process expenses on the go. Compatible with a variety of other small business apps including QuickBooks and Xero, Expensify also enables users to generate invoices, plan trips, collect payments, and manage company credit cards.

4. SurveyMonkey

SurveyMonkey takes the guesswork out of gauging consumer demand by helping business owners connect with existing and potential customers, create surveys to gain feedback on products, pricing, and unmet customer needs, and measure customer engagement. Capable of producing both simple and complex surveys, the app features templates that users can customize with their own business logos and colors. The SurveyMonkey website also provides handy tips and advice on formulating questions to receive the most accurate responses.  

5. Zoom

Zoom saw unprecedented growth throughout the Covid-19 pandemic. The ubiquitous video conferencing platform is anticipated to generate over $3.7 billion in sales by the end of 2021.

Ideal for hosting one-on-one conversations and large meetings alike, the free version of Zoom can host up to 100 participants, while paid business subscriptions are capable of hosting meetings of up to 1,000. The interface provides easy-to-use screensharing and recording features. Attendees can join meetings in a single click with minimal fuss.

6. Dropbox Business

Dropbox is a cloud storage app allows users to sync files and folders across different devices. Business owners can access files from anywhere, at any time of the day or night. The app’s flexible storage plans also provide an excellent, secure solution that allows users to back-up all of their important files and prevent data losses.

7. Asana

Available in free and paid versions, Asana can be used to organize workloads, bring a team’s work together in one shared space, and keep colleagues organized and connected. With 100-plus integrations, Asana is compatible with Zoom, Microsoft Teams, Gmail, Office 365, Dropbox, and Google Drive, among other applications. Asana facilitates communication, collaboration, and coordination across teams from start to finish.

8. SOS Inventory

Designed to simplify inventory tracking, order management, and manufacturing, SOS Inventory can be operated via tablet, desktop, or smartphone, and it is compatible with both Shopify and QuickBooks. The app enables users to manage inventories across multiple business locations and track items by a range of different parameters, such as cost history or serial number. SOS Inventory can be used to create tickets and packing slips, as well as track sales orders and assemblies, all at a fraction of the cost of similar systems.

9. Gusto

Gusto helps business owners manage payroll and employee benefits, calculate and file payroll taxes at the federal and state levels, track vacation time and sick days, monitor compliance, and much more. Additionally, Gusto provides HR tools to help business owners manage onboarding. Add-ons to manage specific benefits like life insurance and 401(k) plans are also available.

10. Square

Square is a payment platform that provides a comprehensive suite of products and services, including a swipe-based smartphone processing system, as well as Square Point of Sale and Square Register.

With no monthly fee, Square credit card processing is one of the most advanced, feature-rich payment solutions on the market. Merchants typically pay a 2.6% fee plus 10 cents per swiped or tapped transaction, rising to 2.9% plus 30 cents per online transaction, and 3.5% plus 15 cents for keyed transactions. With no monthly minimums or monthly fees, the platform is an excellent solution for many small business, particularly new ones with little established payment processing history.